It gained explosive popularity, with children and teens buying and selling Prime drinks (and even the empty bottles) at a massive mark-up, prompting some schools to ban the brand, parents told Insider's Lindsay Dodgson and Marta Biino. Prime's Hydration sports drink (which contains electrolytes and no caffeine) was launched in 2022 with an intense marketing campaign. BODYARMOR Sports Drink Sports Beverage, Berry Punch, Natural Flavors With Vitamins, Potassium-Packed Electrolytes, No Preservatives, Perfect For Athletes, 12 ounce (Pack of 8) 4.
#WHO SALES BODY ARMOUR DRINK FULL#
Coca-Cola acquired full control of sports drink brand BodyArmor for 5.6 billion. It Wants More of Gatorade’s Market Share. While the Prime website specifies the energy drink is intended for those 18 and older, the brand has become a status symbol at schools. Bodyarmor Sports Drink combines coconut water, antioxidants & vitamins to provide superior hydration. Coca-Cola Buys Full Control of BodyArmor. While caffeine is safe for adults to consume in moderation, too much of it can cause health problems that range from mild (jitters, anxiety) to serious (rapid heart rate, dehydration, even death in extreme cases).Īnd kids are particularly susceptible to caffeine's effects, with current guidelines suggesting there is no safe amount of caffeine for kids under 12, according to the Cleveland Clinic. A single 16-ounce serving of BodyArmor has 36 grams of sugar, which. In essence, the complaint states, BodyArmor is a dressed-up soda masquerading as a health drink. The Companys drinks contain electrolytes, coconut water, and vitamins. It often indicates a user profile.įederal regulators are scrutinizing the wildly popular energy drink Prime, backed by superstar YouTubers Logan Paul and KSI, following reports that the beverage is a hot commodity among children who could be at risk from the high caffeine content. Instead of being a healthy option for the average American, BodyArmor is an unlawfully fortified junk food with an excessive amount of sugar, according to the suit. BODYARMOR Sports Nutrition is a company which produces sports drinks.
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